Paid Comms Consultant

Southwest Airlines promises to provide Employees with equal opportunity for learning and personal growth. The Paid Communications Consultant plays a key role on the Media and Partnership Strategy Team within Marketing, leading integrated campaigns across business units, including Chase Acquisition & ECM, Cargo, Southwest Business, and Talent Acquisition. This strategic communicator develops and executes paid media plans that drive revenue, lead generation, and brand awareness, leveraging customer insights and performance data.

• Partner with the media agency to provide clear direction and context on media campaigns and initiatives to deliver plans that meet established media objectives and key performance indicators (KPIs) on time and within budget
• Articulate paid communication strategies to cross-functional teams, and act as an expert for questions or support pertaining to media
• Deliver media campaigns on time, within budget, and within agreed upon scope
• Ensure campaigns have pre-determined, measurable KPIs
• Analyze media data to optimize and diagnose performance issues, articulating key drivers of media nuances
• Manage large paid media budget
• Show proficiency in digital activation, testing and understanding of digital ad tech and tools, including but not limited to site pixels, tagging, trafficking and targeting capabilities
• Utilize research, analyze data, identify trends, and develop insights that can be used to inform media strategies
• Communicate effectively to direct leaders and across teams in multiple departments and represent the Media Team's point of view to other teams
• Leverage consumer insights/behavior to ensure media delivers the right message at the right time to the right person
• May perform other job duties as directed by Employee’s Leaders

• Advanced knowledge of digital media flow and how advertising is enabled through technology
• Knowledge of how media intersects with data privacy, in partnership with Data Privacy Office and Legal
• Knowledge of how DSPs work, the vendors in the space, and how third-party data is leveraged
• Skilled in strategic thinking with the ability to drive process improvement and see the bigger picture
• Skilled in mathematics, analytics, and problem solving
• Skilled in presenting and providing commentary to internal stakeholders
• Skilled in Microsoft Office
• Ability to handle high volumes of work while prioritizing effectively and hitting promised deadlines
• Ability to remain current on all updates and advancements in the ad tech industry and how it affects paid media

• Fly for free on any open seat on all Southwest flights
• 401(k) with Company contributions up to 9.3%
• ProfitSharing contribution
• Competitive health insurance

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.