Senior Manager, App Store Partner Marketing

The App Store Marketing team is seeking an experienced leader to define and lead the strategic vision of the worldwide App Store partner marketing group

• Lead the strategy, execution, and optimization of global App Store partner marketing programs
• Ensure alignment between partner marketing initiatives and the broader marketing team’s goals
• Engage with developers to plan and execute marketing programs that enhance customer engagement and drive business results
• Develop communication strategies to further highlight the value and benefits of the App Store for our developer partners
• Influence and collaborate cross-functionally with teams across Marketing, Product, Business Management, Analytics and our Regional marketing teams
• Apply performance marketing measurement frameworks to assess program effectiveness and optimization based on insights through continuous testing, learning, and iteration

• 7+ years of proven leadership experience in managing performant teams delivering a culture of growth, passion and innovation
• Deep knowledge of the mobile app ecosystem, including monetization strategies and subscription models
• Experience developing and leading marketing strategies that led to increased user growth and long-term retention of a consumer facing service, app or game
• Proven success in originating and delivering B2B marketing programs, ideally for a developer ecosystem
• Strong ability to influence and align stakeholders across marketing, product, and business teams; thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity
• Expertise in customer engagement marketing and developer engagement strategies
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively
• Experience measuring performance marketing programs and optimizing based on data-driven insights
• Strong analytical skills with experience defining and tracking KPIs

• Comprehensive medical and dental coverage
• Retirement benefits
• Range of discounted products and free services
• Reimbursement for certain educational expenses
• Discretionary restricted stock unit awards
• Employee Stock Purchase Plan
• Discretionary bonuses or commission payments
• Relocation assistance

At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly