Sr. Director-Product Management (Digital Acquisition Channel)

The Senior Director, Product Management (Digital Acquisition Channel) is a leader responsible for shaping and executing the strategy for Ascension’s web products. This role ensures that every digital touchpoint drives growth, delivers seamless patient experiences, and integrates digital health solutions that expand access, deepen engagement, and improve health outcomes.

• Ensure that every digital touchpoint drives growth, delivers seamless patient experiences, and integrates digital health solutions that expand access, deepen engagement, and improve health outcomes.
• Steer product strategy to align with our core mission of delivering compassionate, tailored care—especially to underserved communities.
• Design digital tools that break down barriers to care.
• Work closely with diverse teams—spanning engineering, design, analytics, marketing, and operations—to ensure tangible impact while reflecting Ascension’s values of dignity, integrity, and service.
• Lead and mentor a team of world-class product managers.
• Foster product managers growth and development.
• Build high-performing, inclusive teams biased toward action.
• Ensure the team’s insatiable curiosity for data, constantly seeking to uncover the 'why' behind outlying metrics.
• Create a supportive culture that encourages innovation and collaboration.
• Promote knowledge sharing and best practices across teams.

• Experience building high traffic, complex consumer-facing websites leveraging modern marketing technologies, like Content Management Systems, Customer Data Platforms and analytics suites.
• Experience leading large-scale web projects (redesigns, migrations, new content initiatives).
• Understanding of paid & organic performance marketing along with AI search and their impact on web conversions.
• Extensive experience in front-end and back-end website capabilities, platforms, and service-oriented architecture.
• Translate consumer psychology, data insights, and creative direction into actionable UX improvements.
• Track record of defining, building, or leading marketplace or consumer product functions
• Strong communication, presentation and leadership skills.
• Experience managing product managers with demonstrated success in developing talent

• Paid time off (PTO)
• Various health insurance options & wellness plans
• Retirement benefits including employer match plans
• Long-term & short-term disability
• Employee assistance programs (EAP)
• Parental leave & adoption assistance
• Tuition reimbursement

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.