Senior Content Specialist, UK

Join us as a Senior Content Specialist to play pivotal role in developing strategic, engaging, and market-relevant content that supports our AIG UK’s business objectives.

• Develop, write, and edit a wide range of content, including product literature and marketing materials for Specialty, Financial Lines, Property & Casualty insurance lines.
• Case studies highlighting client success stories and business wins.
• Knowledge leadership pieces and articles tailored for different geographies and audiences.
• Website content and copy for external channels (including newsletters, email campaigns, and social media).
• Use storytelling techniques to translate complex insurance and business concepts into compelling, relatable narratives.
• Collaborate with the Director of Marketing and the rest of the Marketing and Communications team to support the overall strategy.
• Partner with product leaders and client and broker engagement teams to develop client-facing materials that enhance relationship building and sales effectiveness.
• Ensure all content adheres to brand guidelines, tone of voice, and compliance requirements, while resonating with diverse international markets.
• Manage multiple projects simultaneously while maintaining high standards of quality and accuracy.
• Manage relationships with creative, media, PR and digital agencies to ensure high-quality deliverables and timely execution.

• Bachelor’s degree in journalism, Marketing/Communications, English, or a related field.
• Extensive professional experience in journalism, copywriting, or content development, with a strong portfolio of published work.
• Deep familiarity with insurance industry content, especially in specialty, property & casualty lines.
• Proven track record of working in or with large multinational organisations, with an ability to adapt messaging for different markets and cultures.
• Demonstrated expertise in storytelling, with the ability to craft engaging narratives that blend creativity with commercial insight.
• Strong business acumen, with the ability to connect insurance content to broader client and market needs.
• Exceptional writing and editing skills, with the ability to communicate complex concepts clearly and persuasively.
• Strong project management and organisational skills, with the ability to meet tight deadlines.
• Experience collaborating with cross-functional teams works within a matrix structure with multi-cultural and geographically dispersed teams.

• 401k matching
• Health insurance
• Flight privileges

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks.