Director of Marketing

The Director of Marketing is responsible for providing overall leadership for the creation, management, and oversight of the company's strategic marketing objectives, plans, programs, and projects.

• Conceptualizes and manages the execution of effective digital marketing strategies and policies.
• Collaborates with the President and senior leadership to develop the company marketing plan, budget, and execution strategy.
• Drives integrated marketing campaigns to identify and target new customers and improve the sales funnel.
• Develops and executes recruiting and business development related email campaigns and automated marketing programs.
• Creates and measures key performance metrics for ROI on marketing efforts.
• Manages the design and management of the company's branding efforts, including logo, brochures, and web presence.
• Develops content strategy and works with key stakeholders to develop, edit, and publish thought leadership to increase brand awareness.
• Supports the sales team with tools, materials, and presentations, including RFP responses.
• Manages marketing efforts tied to the company's CRM system.
• Assists with provider relations and marketing programs to improve recruiting efforts.
• Manages external marketing vendors such as agencies, copywriters, graphic designers, and website architects.
• Develops internal marketing processes for company needs.
• Leads web site improvements and digital marketing plans, including social media, content distribution, reputation management, and PPC/ad word campaigns.
• Manages both external and internal communications.
• Conducts job duties in accordance with the company's corporate values and culture.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies in healthcare and/or staffing industries.
• Expertise in digital marketing, including SEO, SEM, social media, and email marketing.
• Experience working with marketing agencies and vendors.
• Experience with CRM systems and marketing automation tools (Salesforce preferred)

• Increasing brand visibility and industry recognition.
• Driving market penetration and enhancing company visibility and goodwill.
• Generating revenue by improving B2B sales funnel development.
• Leading strategic marketing campaigns across business development and recruiting verticals.
• Managing strategic marketing initiatives through partnerships with marketing agencies, vendors, and company leadership.
• Supporting marketing operations and business development to achieve the company's mission.

Premier Anesthesia is a national anesthesia management company solely focused on building and managing the best anesthesia teams in the industry.