Senior Manager Market Research

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

• Enable a customer-centric organization by understanding the needs and motivations of our customers, their purchase journey, loyalty drivers and roadblocks and distilling these in a way which drives effective marketing, partnerships and innovation.
• Build empathy for our customer and represent the voice of our customer to inform product and marketing decisions and investments.
• Communicate insights to global strategic marketing teams and leadership to provide actionable recommendations and help lead implementation.
• Oversee all market research, including quantitative (attitudes and usage, segmentation studies, trackers and concept tests, etc.) and qualitative (exploratory, focus groups, IDIs, etc.).
• Translate business problems into research objectives and integrate cross-functional questions/needs into all research to ensure insights are relevant and actionable across teams; proactively share and present research findings across the business.
• Proactively uncover innovative research methods to bring to life our customer in new ways and enable quicker, customer-informed decision making.
• Works with cross-functional stakeholders to define and execute learning needs that are aligned to organizational goals.
• Be seen as a trusted leader with the ability to influence, develop and maintain a highly effective team.
• Find creative and compelling ways to generate, present, and evangelize results and recommendations throughout the company, to help cultivate a highly informed, more effective, and more empathetic organization.

• Bachelor’s degree
• 10+ years of experience working in primary market research
• 5+ years of experience successfully leading teams
• Expertise in quantitative and qualitative market research methods
• Expertise in advertising and brand strategy learning and implementation
• Expertise in upstream innovation and new product development
• Whole brained thinker who combines data with deep empathy and strong storytelling
• Comfort with ambiguity and experience in organizational design
• Strong people leadership skills
• Experience working with interdependent cross-functional and global teams
• Flexible schedule for global calls, and willing / able to travel domestically and internationally
• Strategic thinker who approaches challenges with a “possibilities and learning” mindset

• 401k matching
• Health insurance
• Flight privileges
• Free medical coverage in our Health Investment Plan (HIP) PPO medical plan
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.