Manager, Media Measurement & Optimization

Lead the development of actionable knowledge-driven insights and analyses with a focus on marketing optimization and the guest journey within campaigns, products and events. Leverage findings from top-down marketing mix modeling results, bottom-up attribution models and consumer and marketing insights to provide strategic media recommendations to key business stakeholder. Guide the long range, annual and seasonal marketing strategies to support the guest experience of Universal Destination & Experiences. Partner with key stakeholders to drive necessary insights derived from business goals.

• Lead the development of actionable knowledge-driven insights and analyses with a focus on marketing optimization and the guest journey within campaigns, products and events.
• Leverage findings from top-down marketing mix modeling results, bottom-up attribution models and consumer and marketing insights to provide strategic media recommendations to key business stakeholder.
• Guide the long range, annual and seasonal marketing strategies to support the guest experience of Universal Destination & Experiences.
• Partner with key stakeholders to drive necessary insights derived from business goals.

• Bachelor’s degree
• 7+ years of analytics, digital and integrated marketing experience combined with management consulting or cross-channel analytics framework development
• 3+ years of relevant experience, preferably with a top-tier consulting or professional services firm

• 401k matching
• Health insurance
• Flight privileges

Universal Orlando Resort