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HH - Business Development Representative

AdventHealth

Sebring, FL, U.S.
Full-time
Posted Nov 04, 2025
Onsite

Compensation

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About the role

HH - Business Development Representative Responsible for establishing partnerships and generating home health referral growth for the agency. This position makes effective sales contacts, calls, and presentations. Additionally, this role serves as the agency staff liaison with physicians, facilities, discharge planners, and community agencies. In addition, this position oversees the overall development and referral growth of the assigned territory. This role ensures consistent communication and collaboration with relevant parties to achieve referral targets. Provides direct marketing of Home Based Service to assigned areas. Develops, implements, and evaluates quarterly and annual territory plans to achieve growth goals and implement agreed-upon strategies and actions. Develops business relationships with providers by making effective sales calls and presentations to targeted referral sources. Acts as liaison between referral partners and the agency to communicate information about new products, programs, and service delivery. Meets with patients and families to discuss home health, hospice, and palliative care services, individual needs/concerns, and manage expectations; obtains signed consent documents. Builds relationships within the admissions department and with patient care resources staff to ensure effective communication with referral sources and internal stakeholders. Updates and maintains customer and competitor profiles, logs daily call activity, and documents plans for follow-up activities with referral sources. Serves as agency staff liaison with physicians, facility nurses, social workers, discharge planners, and community agencies to facilitate the delivery of appropriate services for potential patients. Utilizes current agency and/or department-specific software to complete assignments and documents relevant information into electronic database systems. Performs other duties as assigned. Participates in marketing efforts to educate the healthcare community about home health and hospice programs, including physician calls, lunch and learns, health fairs, speakers bureau, and CEU programs for healthcare providers. Prepares monthly tracking reports on referral sources and keeps the agency informed of key marketplace changes relating to providers and competitors. Knowledge, Skills, and Abilities: Demonstrates ability to communicate by reading, writing and typing legibly, speaking and comprehending English effectively in order to carry out job requirements. [Required] Must have excellent oral communication skills. [Required] Knowledge of Communications and Public Relations procedures. [Required] Knowledge (intermediate to advanced) of the sales process. [Required] Knowledge of intermediate to advanced application of Microsoft Office Suite including, Word, Excel, PowerPoint, Outlook as well as internet software. [Required] Ability to complete AdventHealth Home Care Orientation and Training, as necessary. [Required] Problem Solving [Preferred] Analytical Thinking [Preferred] Exceptional Time Management [Preferred] Public Speaking Ability [Preferred]Education: Associate's in Business, Marketing or Health Science [Required] Bachelor's in Business Administration or Health Care Administration [Preferred]Field of Study: N/AWork Experience: 3 years marketing experience [Required] Healthcare and/or hospice experience [Preferred]Additional Information: N/ALicenses and Certifications: Driver's License (DL) [Required] Auto Insurance (AL) [Required]

Responsibilities

  • Responsible for establishing partnerships and generating home health referral growth for the agency.
  • Makes effective sales contacts, calls, and presentations.
  • Serves as the agency staff liaison with physicians, facilities, discharge planners, and community agencies.
  • Oversees the overall development and referral growth of the assigned territory.
  • Ensures consistent communication and collaboration with relevant parties to achieve referral targets.
  • Provides direct marketing of Home Based Service to assigned areas.
  • Develops, implements, and evaluates quarterly and annual territory plans to achieve growth goals and implement agreed-upon strategies and actions.
  • Develops business relationships with providers by making effective sales calls and presentations to targeted referral sources.
  • Acts as liaison between referral partners and the agency to communicate information about new products, programs, and service delivery.
  • Meets with patients and families to discuss home health, hospice, and palliative care services, individual needs/concerns, and manage expectations; obtains signed consent documents.
  • Builds relationships within the admissions department and with patient care resources staff to ensure effective communication with referral sources and internal stakeholders.
  • Updates and maintains customer and competitor profiles, logs daily call activity, and documents plans for follow-up activities with referral sources.
  • Serves as agency staff liaison with physicians, facility nurses, social workers, discharge planners, and community agencies to facilitate the delivery of appropriate services for potential patients.
  • Utilizes current agency and/or department-specific software to complete assignments and documents relevant information into electronic database systems.
  • Performs other duties as assigned.
  • Participates in marketing efforts to educate the healthcare community about home health and hospice programs, including physician calls, lunch and learns, health fairs, speakers bureau, and CEU programs for healthcare providers.
  • Prepares monthly tracking reports on referral sources and keeps the agency informed of key marketplace changes relating to providers and competitors.

Requirements

  • Demonstrates ability to communicate by reading, writing and typing legibly, speaking and comprehending English effectively in order to carry out job requirements.
  • Must have excellent oral communication skills.
  • Knowledge of Communications and Public Relations procedures.
  • Knowledge (intermediate to advanced) of the sales process.
  • Knowledge of intermediate to advanced application of Microsoft Office Suite including, Word, Excel, PowerPoint, Outlook as well as internet software.
  • Ability to complete AdventHealth Home Care Orientation and Training, as necessary.

Benefits

Benefits information not provided in this listing.

About the Company

Every day, our fellow team members show up to work, unified by one shared mission: Extending the Healing Ministry of Jesus Christ. As a faith-based health care organization, our story is one of hope as we strive to heal and restore the body, mind and spirit. Though our facilities are spread across the country, this unwavering belief binds us together. Across every office, exam and patient room, we're committed to providing individualized, holistic care. This is our Christian mission, and it inspires us to help make communities healthier and happier. Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Job Details

Salary Range

$26 - $49/hourly

Location

Sebring, FL, U.S.

Employment Type

Full-time

Original Posting

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