Directeur(trice) Marketing / Marketing Director – RBG ROC

No detailed description available.

• Develop and execute comprehensive marketing strategies that drive brand awareness, sales, and customer engagement across our pharmacy banners
• Lead and develop the marketing team, fostering a collaborative and inclusive work environment
• Support individual pharmacy locations with tailored marketing strategies and tools that cater to their unique customer bases and local market conditions
• Lead digital marketing initiatives, including social media, email marketing, search engine optimization (SEO), and online advertising to enhance online presence and customer engagement
• Manage and maintain the brand identity of the pharmacy banners, ensuring consistency across all marketing materials and communications
• Develop and execute omnichannel marketing strategies that integrate traditional and digital marketing efforts
• Conduct market research to identify trends, customer preferences and needs, and the competitive landscape, using insights to inform marketing strategies
• Oversee the marketing budget, ensuring effective allocation of resources to maximize ROI and achieve marketing goals
• Work closely with cross-functional teams and Banner General Managers to ensure marketing efforts are aligned with overall business objectives
• Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and achieve desired outcomes

• Bachelor's degree in Marketing, Business Administration, or a related field
• 8-10 years of marketing experience
• Proven experience in a senior marketing role, preferably within the retail or healthcare industry
• Strong understanding of digital marketing, SEO, and omnichannel strategies
• Excellent leadership, communication, and collaboration skills
• Proven experience in people leadership, including managing and developing teams, fostering a collaborative and inclusive work environment, and driving team performance to achieve business goals
• Ability to analyze data and market trends to inform strategic decisions
• Experience managing marketing budgets and optimizing ROI
• Fluency in both English and French preferred

• Competitive compensation package
• Benefits package including health insurance and retirement savings
• Professional development opportunities
• Paid time off and holidays
• Employee assistance program
• Employee recognition and reward program
• Flexible work arrangements including remote work options
• Employee discounts on company products and services
• Employee recognition and reward program
• Professional development opportunities
• Paid time off and holidays
• Employee assistance program
• Employee recognition and reward program
• Flexible work arrangements including remote work options
• Employee discounts on company products and services