Channel Cross-Functional Digital Platforms Lead

The Channel Cross-Functional (XF) Digital Platforms Lead owns the strategy for Apple's presence on partner digital platforms

• Define and own global strategy for how Apple's brand and narrative are expressed on key partner platforms
• Drive the creation of key campaigns that set the standard for creative excellence, business impact and improve the digital customer experience
• Champion a culture of measurement and insight
• Set the guiding principles for the way that digital platforms integrate into broader campaigns
• Provide guidance on technical infrastructure to support channel digital platforms
• Provide executive oversight for a portfolio of complex digital projects
• Drive strategic alignment with senior stakeholders outside of Marcom
• Partner with Marcom’s Partner Communications Digital Manager to learn and understand partner needs
• Lead a hard-working team
• Develop and mentor talent
• Build a culture of collaboration on the team and with other teams at WW and across the world

• 10+ years experience in digital marketing (strategy, planning, account or project management)
• Minimum of 3 years in a leadership and people management role
• Experience developing and delivering successful brand strategies across multiple channels
• Digital customer journey expertise (social, e-CRM, e-commerce platforms, digital in-store, etc)
• Digital communications, digital trends and how these unique touch-points affect partners and customers

• Comprehensive medical and dental coverage
• Retirement benefits
• Range of discounted products and free services
• Reimbursement for certain educational expenses
• Discretionary bonuses or commission payments
• Relocation assistance

Apple is an equal opportunity employer that is committed to inclusion and diversity