Head of Digital Strategy & Execution, Wealth Marketing, Director

Head of Digital Strategy & Execution, Wealth Marketing, Director

• Develop and lead Citi Wealth’s global digital marketing strategy
• Define and operationalize a global digital roadmap across .com, intranet, social, email, content management, and advisor platforms
• Build digital governance models to ensure brand consistency, regulatory compliance, and strategic alignment across business units and markets
• Oversee the implementation and optimization of digital marketing platforms and tools
• Partner with product, design, and engineering teams to improve UX and UI across digital journeys
• Lead digital performance measurement and reporting frameworks to track KPIs, optimize campaigns, and inform executive decision-making
• Drive the integration of digital marketing into global campaign planning and execution
• Serve as a thought partner to regional marketing leads, helping elevate digital maturity and capability across the global organization
• Build and manage a small team of digital specialists
• Oversee agency partners and digital vendors as needed
• Represent digital marketing at the highest levels
• Assess risk when business decisions are made
• Ensure compliance with applicable laws, rules, and regulations
• Apply sound ethical judgment regarding personal behavior, conduct, and business practices
• Escalate, manage, and report control issues with transparency
• Supervise the activity of others and create accountability with those who fail to maintain these standards

• 15+ years of experience
• Experience leading digital marketing strategy, execution, and operations within a large, global, matrixed organization
• Experience developing and executing marketing strategies
• Proven track record of leading complex digital transformation projects and embedding digital within enterprise marketing functions
• Experience managing multi-platform ecosystems
• Strong understanding of UX/UI, content strategy, personalization, and web performance metrics
• Hands-on experience with enterprise marketing platforms and tools
• Demonstrated ability to influence senior stakeholders, drive cross-functional alignment, and lead through ambiguity

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages
• planned time off (vacation)
• unplanned time off (sick leave)
• paid holidays

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