Lead Digital Product Analyst

Ascension, one of the largest non-profit healthcare systems in the U.S., is seeking a Lead Digital Product Analytics Associate to drive data-informed decision-making for our digital product portfolio within the Growth Marketing & Digital Experience (GMDx) team.

• Define, standardize, and maintain KPIs that align features with business goals.
• Ask critical, high-value questions and uncover actionable insights from complex datasets.
• Serve as a technical and strategic advisor, elevating the analytical rigor throughout the org and mentoring other analytics team members
• Partner closely with product teams to shape roadmaps and feature development through the lens of data.
• Craft clear and concise findings from complex data for diverse audiences via emails, dashboards, slide decks, and documentation.
• Develop and maintain tailored dashboards and reports to meet stakeholder needs.
• Conduct advanced statistical analyses and ROI studies to measure product and feature impact.
• Build predictive models for key metrics like patient acquisition and appointment scheduling.
• Lead data quality, governance, and cataloging initiatives.
• Oversee portfolio-wide backlog management and align analytics efforts with cross-functional roadmaps.
• Manage capacity, prioritize tasks, and set expectations on deliverables.
• Identify and prepare data sources for analysis, performing necessary extraction, transformation, and loading tasks to enable efficient workflows.

• 8+ years in digital product analytics or related roles.
• Advanced proficiency in BI tools (e.g., Looker), SQL, Python/R, and statistical methods (e.g., t-tests, ANOVA, regression, time series).
• Skilled in handling missing values, outlier management, aggregations, complex joins, and automating repetitive data tasks.
• Expertise in designing and analyzing A/B and multivariate tests, including statistical power calculations.
• Experience going beyond simple experiments and applying quasi-experimental methods (e.g., difference-in-differences, propensity score matching, synthetic controls).
• Familiarity with customer lifetime value, acquisition cost, market share growth, and financial models like NPV and DCF.

• Paid time off (PTO)
• Various health insurance options & wellness plans
• Retirement benefits including employer match plans
• Long-term & short-term disability
• Employee assistance programs (EAP)
• Parental leave & adoption assistance
• Tuition reimbursement

Ascension is dedicated to delivering spiritually-centered, holistic healthcare to all. Through Growth Marketing & Digital Experience (GMDx), we advance this mission by enhancing awareness, access, and engagement with our services.