Small Business Product Marketing Manager

We are looking for a driven and meticulous Product Marketing Manager to join the Apple Business Product Marketing team, supporting marketing efforts for small businesses.

• Define and evolve product positioning and messaging for small business audiences across Apple hardware, software, and services.
• Lead the development of compelling product content, messaging frameworks, presentations, and marketing assets used across campaigns, web, field, and channel.
• Drive integrated marketing programs and key seasonal campaigns, partnering with Marcom, PR, sales, and retail teams to bring Apple in small business to life.
• Serve as the marketing lead for small business developer engagement, collaborating with developer relations to elevate app partners and use cases that differentiate Apple’s platforms.
• Partner closely with channel teams to build scalable enablement strategies, training materials, and field assets that support Apple’s presence in partner channels.
• Gather insights from customers, partners, and internal teams to inform strategy, identify messaging gaps, and represent the voice of small business customers.
• Monitor industry trends, small business needs, and competitive movements to influence future product and marketing direction.
• Support key product launches and business moments relevant to small business customers, collaborating with global teams to ensure relevance and impact.

• 5+ years of experience in product marketing, B2B marketing, or related roles, with a proven track record in technology or small business segments.
• Bachelor’s Degree required.
• Expertise in positioning, messaging, and storytelling for small business audiences—with the ability to turn complex product value into compelling customer benefits.
• Strong cross-functional leadership skills, with experience driving alignment across product, sales, marcom, and channel teams.
• Experience with developer ecosystems and third-party app marketing is a strong plus.
• Skilled at building marketing strategies and delivering both strategic frameworks and high-quality execution.
• Customer-first approach with a deep curiosity about the needs and behaviors of small business users.
• Experience working with or enabling indirect sales channels, such as resellers or telcos.
• Passion for Apple products and helping businesses succeed through innovation and simplicity.
• MBA or equivalent experience preferred.

• Comprehensive medical and dental coverage
• Retirement benefits
• Discounted products and free services
• Education reimbursement for certain expenses
• Discretionary bonuses or commission payments
• Relocation assistance

Apple is an equal opportunity employer that is committed to inclusion and diversity.