Marketing Effectiveness and Analytical Lead, GCAS

As a Global Marketing Effectiveness and Analytical Lead, you will help our customers to achieve results through advancing their global marketing effectiveness maturity through outstanding and relevant business analysis, insights, and recommendations to drive their global measurement agenda with Google

• Advance measurement maturity with a portfolio of Google’s global customers
• Advise on measurement best practices to improve Google media effectiveness, including attribution, marketing mix modeling, incrementality studies, lifetime value, quality measurement agendas, measurement experiments frameworks and playbooks
• Develop relationships with internal and external stakeholders, earn their trust, and challenge the status quo together by telling stories with data, both visually and verbally
• Build and strengthen relationships with influential cross-functional teams to deliver the best of Google to our clients
• Analyze internal and external data identify opportunities, anticipate risks, develop solutions to customer marketing challenges, and measure success

• Bachelor's degree or equivalent practical experience
• 5 years of experience in advertising, marketing, consulting, media, business development, or advertising agencies
• 3 years of experience with marketing effectiveness and attribution techniques (e.g., omnichannel measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.)
• Experience analyzing datasets

• Ability to communicate in French fluently to interact with local stakeholders
• Experience with Media Mix Modeling, Attribution Modeling, A/B Testing
• 5 years of experience in advertising, marketing, consulting, media, business development, or advertising agencies
• 3 years of experience with marketing effectiveness and attribution techniques (e.g., omnichannel measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.)
• Experience analyzing datasets

Global Clients and Agency Solutions (GCAS) helps leading brands, trade bodies and marketing partners navigate this complexity so that they can continue to be the market makers who positively shape our industry