Asia Marketing Lead - Nonprofit & Education

Are you passionate about empowering nonprofits and schools with AI technology and skilling? We’re seeking an experienced audience marketing lead focused on driving integrated marketing for nonprofits and K-12 schools (Kindergarten to Year 12).

• Develops and implements integrated marketing plans aligned to targeted business outcomes for the Asia nonprofit and education business across managed and unmanaged customer segments and through partners.
• Collaborates with Asia OU teams including Sales, Sales Excellence, Partner and area/subsidiary leadership and CMO to establish the appropriate marketing plan.
• Ensures local marketing plan leverages global marketing strategy, execution frameworks, and marketing technology capabilities to drive business priorities (customer adds, lead generation) via global and local marketing engines (e.g., digital, social, email, events, through partner marketing).
• Aligns marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) and relevant metrics.
• Delivers and optimizes marketing plan based on insights and local market knowledge.
• Leverages and further interprets reports and analyses of customer metrics for their impact on the local market.
• Leverages corporate customer targeting, segmentation tools, and various metrics to provide recommendations to continually update and improve customer experiences (e.g., optimize segments, spend, performance, improve digital channels).
• Aligns digital engine plan with critical company focuses such as privacy, accessibility, and compliance.
• Lands local events, partner activities and campaigns that are aligned to the global-event framework, leveraging appropriate target lists and digital tools.

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field
• 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing, account-based marketing), event management, program management, marketing operations (including campaign reporting and analysis), or other related work experience
• Preferably 7+ years integrated marketing (e.g., campaign planning and execution, digital marketing), account-based marketing, event management, program management, marketing operations (including campaign reporting and analysis), or other related work experience.
• Skilled in leveraging digital tools and engaging in media planning to develop and implement comprehensive digital marketing strategies that to reach target audiences, optimize the customer journey, and achieve business objectives.
• Ability to collaborate effectively with stakeholders by fostering relationships, resolving conflicts, and facilitating cross-team communication to ensure mutual success and satisfaction.
• Deep understanding and/or prior exposure in covering Asia region.

• Discounts on products and services
• Educational resources
• Generous time away
• Giving programs
• Industry leading healthcare
• Maternity and paternity leave
• Opportunities to network and connect

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