Senior AI Data Scientist

This position works with advanced machine learning and AI to personalize interactions, optimize marketing performance, and improve customer experiences across all channels.

• Develop, test, and deploy machine learning and AI models to support marketing analytics, personalization, and optimization initiatives.
• Communicate and deliver clear, actionable insights that directly guide marketing strategy.
• Collaborate with cross-functional teams (Interactive, Strategy, Data Engineering) to translate business needs into data-driven solutions.
• Design experiments, analyze outcomes, and deliver actionable insights that shape marketing strategies and execution.
• Contribute to Apple’s AI innovation by finding emerging techniques and applying them to real-world challenges in marketing and digital experience.
• Apply generative AI methods — including large language models, retrieval-augmented generation, embeddings, and fine-tuning — to transform how insights are generated and shared.
• Emphasize analytics for evolving aspects of AI such as Generative Engine Optimization and AI Optimization for our key web properties and Advertising campaigns.
• Design measurement frameworks that assess the impact of marketing campaigns, channels, and customer journeys.
• Compare the effectiveness of AI-driven marketing approaches with traditional methods, finding opportunities for stronger customer experiences and business outcomes.
• Champion innovation by identifying new ways AI can elevate Apple’s marketing.

• 10 or more years of experience in analytics, data science, or related fields, in role(s) tied to driving impactful results in marketing or business growth.
• Proficient in Python (or equivalent language) with experience using ML/AI libraries and frameworks (e.g., scikit-learn, PyTorch, TensorFlow).
• Skilled in statistical modeling, experimental design, and data analysis.
• Experienced in working with large datasets in Snowflake, SQL and Tableau.

• Comprehensive medical and dental coverage
• Retirement benefits
• Range of discounted products and free services
• Reimbursement for certain educational expenses
• Discretionary bonuses or commission payments
• Relocation assistance

Apple is an equal opportunity employer that is committed to inclusion and diversity.