Senior Marketing Operations Analyst

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. The Senior Marketing Operations Analyst is responsible for classifying, validating & assigning the marketing & partner leads that are entered into the CRM database to appropriate sales territories.

• Validate & classify leads that enter the system via online & offline marketing using web research & assign them to the appropriate sales territory teams for follow ups.
• Process leads submitted by our partners and lock the account to the appropriate partner to ensure that they receive due credit.
• Must adhere to process & make process improvement suggestions.
• Process all information provided to clean, usable data for end users.
• Conduct secondary research by utilizing online data sources for filling out gaps in CRM data.
• Will be responsible for data integrity checks, report anomalies, and coordinates with teams for resolution.
• Complete ad-hoc data quality research requests within TAT with accuracy using strong decision-making capabilities, with limited guidance.
• Perform in-depth market research aimed at gathering data that supports marketing & sales organizations to make informed business decisions.
• Perform secondary market research, competitive analysis, industry and company profiling market sizing, forecasting and identifying best practices within a specific industry segment.

• A dynamic personality with a drive to reach decision makers is essential.
• 2-5 years’ work experience in CRM preferably Salesforce and CRM fusion tools.
• Any Graduate / Post graduate with a strong willingness to pursue a career.
• Healthcare Technology experience preferred
• High level of accuracy and attention to detail
• Must possess strong communication (verbal and written) and interpersonal skills as well as excellent time-management and organizational skills, with a proven ability to be highly productive and efficient in a team driven environment.
• Willingness to be continually challenged and learn from mistakes.
• Strong web research, data validation, problem solving and decision-making skills.

• Health and financial benefits
• Commuter support
• Employee assistance programs
• Tuition assistance
• Employee resource groups
• Collaborative workspaces

athenahealth offers a variety of Revenue Cycle Management services to improve the efficiency of healthcare providers.