Brand Manager - Abbott Diabetes Care (Mississauga)

Develop and implement brand strategies tailored to Endocrinologists and other key specialists, aligned with business objectives and customer insights. Lead cross-functional planning to ensure seamless execution of specialist-focused initiatives across medical, sales, and marketing teams. Conduct and analyze market research specific to the endocrinology landscape to identify opportunities, barriers, and evolving customer needs.

• Develop and implement brand strategies tailored to Endocrinologists and other key specialists, aligned with business objectives and customer insights.
• Lead cross-functional planning to ensure seamless execution of specialist-focused initiatives across medical, sales, and marketing teams.
• Conduct and analyze market research specific to the endocrinology landscape to identify opportunities, barriers, and evolving customer needs.
• Collaborate with medical and agency partners to ensure scientific accuracy and relevance in all communications.
• Design and execute targeted marketing tactics including peer-to-peer programs, congress activations, KOL engagement, and specialist-specific digital campaigns.
• Track and optimize spend to maximize ROI and impact within the specialist segment.

• Bachelor’s Degree
• Minimum of 5 to 8 years' experience in medical devices, pharmaceutical, diagnostics or diabetes, ideally with a focus on specialty care.
• 3-5 years in healthcare marketing, sales experience or close collaboration with sales team is a strong asset.

• 401k matching
• Health insurance
• Flight privileges

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.