Director of CRM Market Engagement & Activation

Director of CRM Market Engagement & Activation

• Serve as the strategic CRM partner for ministry markets
• Lead the development of consumer-facing CRM strategies
• Oversee alignment of campaign content and messaging
• Manage campaign strategy and activation support for physician marketing
• Support the evolution of CRM capabilities
• Collaborate with the Ascension Marketing Science team
• Collaborate with teams across lifecycle marketing, CRM operations, Direct Mail, and other internal groups

• High School diploma equivalency with 5 years of applicable cumulative job specific experience
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 6–8+ years of CRM and digital marketing experience
• Prior experience working with regional or market-based marketing teams
• Proven success in executing physician-focused and preventive health campaigns
• Strong track record in digital campaign performance and measurement

• Paid time off (PTO)
• Various health insurance options & wellness plans
• Retirement benefits including employer match plans
• Long-term & short-term disability
• Employee assistance programs (EAP)
• Parental leave & adoption assistance
• Tuition reimbursement

Ascension is a leading non-profit, faith-based national health system