Digital Marketing Group Manager

Digital Marketing Group Manager will be responsible for setting and driving the digital strategy, planning and daily execution of content marketing activities to drive awareness and engagement of HCPs and patients across the entire Structural Heart business unit

• Leads and executes the development of content marketing planning and execution capabilities across web, online media, social, mobile, and email
• Defines the roadmap for division content management tools and processes
• Serves as the in-house SME for digital content marketing
• Develops and manages templates, assets, and best-practices content development and deployment across the digital ecosystem
• Plans and executes inbound content marketing campaigns
• Derives actionable insight from analytics tools to constantly test and optimize our content

• Bachelor’s degree in Business, Marketing, Communications or equivalent
• 8+ years of marketing experience with strong digital emphasis
• 3+ years creating and executing digital strategies/content dev for web, paid, social, and email within med device/healthcare
• Experience in both the HCP and DTC markets
• Experience with marketing automation/CRM - Marketo preferred
• Experience working with content management systems and experience working with technical team members
• Experience executing analytics projects or working in close collaboration with an analytics team
• Strong writing, proofing and editing skills within the digitally focused environment
• Possess thorough understanding of the digital space as it relates to: principles of digital customer experience/UX design, management of digital assets including meta data; social media; paid search and SEO best practices

• 401k matching
• Health insurance
• Flight privileges
• Free medical coverage in our Health Investment Plan (HIP) PPO medical plan
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit

Abbott is a global healthcare leader that helps people live more fully at all stages of life