Marketing Program Management Senior Analyst
Citi
Charlotte, North Carolina, United States, Irving, Texas, United States, U.S.
Hybrid
Posted Oct 07, 2025
Hybrid
Compensation
Loading salary analysis...
About the role
The Program Management Lead Analyst will join the Audience Management team, with specific focus on Lending targeted Marketing offers to Existing Customers. Position will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels. Program Management Lead Analyst will also provide insight-driven recommendations to enhance strategies and drive process efficiency across the organization.
Responsibilities
- Manages offer targeting and implementation across multiple online and offline channels within one or more functional specialties.
- Educate marketing partners on new toolsets and help develop and implement best-in-class customer centric campaign strategies.
- Provide insight driven recommendations to optimize strategies and enhance operational process components.
Requirements
- 3-5 years of experience in a digital or database marketing role, preferably in financial services.
- 3-5 years of strategic business analysis; aptitude in displaying and communicating data analysis and results within a CRM focused environment, leveraging a robust campaign management software toolset.
Benefits
- medical, dental & vision coverage
- 401(k)
- life, accident, and disability insurance
- wellness programs
- paid time off packages
- planned time off (vacation)
- unplanned time off (sick leave)
- paid holidays
About the Company
Discover your future at Citi
Job Details
Salary Range
$81,600 - $122,400/yearly
Location
Charlotte, North Carolina, United States, Irving, Texas, United States, U.S.
Employment Type
Hybrid
Original Posting
View on company website