Senior Vice President, Head of Content Commercialization

Senior Vice President, Head of Content Commercialization will play a critical role in driving client engagement, generating leads, and ultimately driving commercial outcomes for Consumer Wealth business in Hong Kong

• Develop and execute a content strategy that leverages existing content resources to maximize commercial outcomes
• Work with various stakeholders to identify opportunities, define priority, and distribute content effectively across digital channels
• Personalize the client experience and deliver targeted content recommendations
• Oversee the distribution of content across all relevant digital channels
• Implement strategies to capture leads from content engagement and nurture them through the sales funnel
• Track key performance indicators and analyze data to identify trends and optimize content performance

• Bachelor’s degree in Finance, Business, Marketing, or a related field
• Minimum 10+ years of experience in wealth management, digital marketing, or content strategy
• Strong understanding of financial markets, investment products, and wealth management concepts
• Expertise in content marketing, digital channel management, lead generation, and sales conversion strategies

• Generous paid time off packages
• Paid Parental Leave Policy
• 401k matching
• Health insurance
• Flight privileges

Citi Global Wealth (CGW) brings together the full power of Citi to serve the entire continuum of wealth clients