Associate Marketing Cloud Email Specialist
epocrates, an athenahealth company
Compensation
About the role
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. epocrates, an athenahealth company, is seeking an experienced and detail-oriented Email Campaign Associate to lead the execution of B2B email marketing initiatives within Salesforce Marketing Cloud (SFMC) as well as, implement, grow, and scale our marketing automation program and maximize our outreach capabilities.
Responsibilities
- Manage the full campaign lifecycle in SFMC for B2B marketing efforts, including email setup, audience segmentation, QA, testing, and deployment
- Build and maintain journeys, automations, data extensions, CloudPages, and templates in alignment with commercial marketing goals
- Monitor email and contact data quality and integrity while developing solutions and approaches to ensure cleanliness and quality of data from multiple sources
- Own quality assurance and compliance across all campaign assets (CAN-SPAM, deliverability best practices, brand standards)
- Collaborate with Sales and Marketing stakeholders to translate campaign briefs into scalable email workflows and align messaging with customer communications
- Develop and maintain campaign documentation, campaign templates, and process guides to support repeatable, high-quality execution
- Contribute to roadmap planning, helping evolve the MarTech stack in service of commercial objectives
Requirements
- 2–4 years of hands-on experience building and deploying campaigns in Salesforce Marketing Cloud
- Strong understanding of commercial marketing workflows, lead generation, and digital engagement strategies
- Proficiency with AMPscript, SQL, HTML/CSS for email, and SFMC modules (Journey Builder, Email Studio, Automation Studio, CloudPages)
Benefits
- 401k matching
- Health insurance
- Flight privileges
About the Company
epocrates, an athenahealth company, is recognized for developing the #1 medical application among U.S. physicians for clinical content, practice tools, and health industry engagement at the point of care. epocrates has established a loyal network of more than one million health care professionals, including 50 percent of U.S. physicians, who routinely use its intuitive solutions to help streamline workflow and improve patient care.
Job Details
Salary Range
Salary not disclosed
Location
Bengaluru, Karnataka, India
Employment Type
Full-time
Original Posting
View on company website