Assoc Brand Engagement Consultant

The Associate Brand Engagement Consultant is dedicated to the strategic development and execution of new and innovative ways to grow affinity for the Southwest brand by creating and executing local market events, sponsorships, activations, enterprise initiatives, and media promotions that engage customers.

• Build internal and external partner relationships with the ability to inspire and influence, collaborate, and gain alignment
• Work cross-functionally to maximize Marketing initiatives, investments and work streams with leadership direction
• Develop owned programs from concept evaluation through execution and media placement ensuring the final campaign meets the strategic objective
• See the big picture, proactively innovate and initiate courses of action in line with local market strategy, drive forward, and follow through against established timelines
• Tell a compelling and relevant story that conveys well thought-out recommendations, create a point of view by connecting diverse data to develop insights, present with poise and confidence
• Construct own hypotheses to problem solve, applying ingenuity and creativity
• Impact the environment of his or her direct team and Marketing department
• Work with leaders to align priorities, constructively address project work, and build personal development plans
• Maintain an active and thorough understanding of core Southwest business, local market position and competitive activity

• Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources
• Knowledge of media production, communication, and dissemination techniques and methods including alternative ways to inform and entertain via written, oral, and visual media
• Knowledge of principles and methods for showing, promoting, and selling products or services including marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
• Skilled in understanding and applying information to contribute to the organization's strategic plan
• Skilled in considering the relative costs and benefits of potential actions to choose the most appropriate one
• Skilled in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems
• Ability to come up with several ideas about a topic
• Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem
• Ability to shift back and forth between two or more activities or sources of information

• Fly for free on any open seat on all Southwest flights
• 401(k) with Company contributions up to 9.3%
• ProfitSharing contribution
• Competitive health insurance

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.