Director of CRM Market Engagement & Activation

Ascension is seeking a Director of CRM Market Engagement & Activation to lead the strategy and execution of digital, direct-to-consumer (DTC) CRM campaigns that support ministry market priorities. This role will serve as the bridge between market-specific goals and centralized CRM strategies - ensuring messaging, content, and campaigns are aligned, effective, and personalized across digital and offline channels.

• Serve as the strategic CRM partner for ministry markets, translating local needs into coordinated, high-impact CRM campaigns that drive measurable outcomes across service lines and patient journeys.
• Lead the development of consumer-facing CRM strategies across digital channels—including email, SMS, and direct mail—prioritizing awareness, lead generation, and appointment conversion based on market demand signals.
• Oversee alignment of campaign content and messaging to both brand standards and market-specific needs.
• Manage campaign strategy and activation support for physician marketing and community-based initiatives, including preventive and referral journey work.
• Support the evolution of CRM capabilities, including AI-driven content relevance, behavior-based triggers, and next-gen personalization to scale patient engagement.
• Act as a power user and strategist within Salesforce Marketing Cloud, guiding end-to-end CRM campaign planning, journey development, and performance optimization.
• Collaborate with the Ascension Marketing Science team to measure campaign performance and ROI across markets.
• Lead optimization efforts, test-and-learn strategies, and accountability to KPIs (conversion, engagement, growth)

• High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.

• Paid time off (PTO)
• Various health insurance options & wellness plans
• Retirement benefits including employer match plans
• Long-term & short-term disability
• Employee assistance programs (EAP)
• Parental leave & adoption assistance
• Tuition reimbursement

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.