Marketing Strategist Population Health

The Marketing Strategist works with the Marketing Director to help manage day-to-day marketing planning and execution for key service lines and/or market specific and network/regional strategies.

• Helps manage the day-to-day strategic marketing efforts for assigned service lines and/or dedicated markets with an overall regional and network focus for Population Health.
• Coordinates with the Research team to develop market analysis and market research and obtains competitor, consumer and/or physician intel to develop effective marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.
• Regularly monitors patient volume, market share, online engagement and brand preference; implements tracking mechanisms on marketing initiatives to show success and reconcile ROI.
• Develops and maintains physician relationships and create physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborating with Physician Relations/Sales team on physician-to-physician marketing strategies; and/or providing effective market opportunities for lectures and events, and community relationships.
• Manages and oversees websites related to area of focus for updates or development; collaborates with Digital Strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement.
• Works collaboratively with Creative team, providing clear objectives and goals, with timely feedback and reasonable deadlines for development of effective deliverables.
• Serves as a brand ambassador, ensuring that execution of national and local brand is consistently maintained across all areas to establish/improve overall awareness and perception; planning and execution of health fairs and community events; negotiation and activation of community sponsorships; and/or effective management of community relationships, affiliations and area partnerships.
• Manages service line/market-specific budgets, ensuring timely reporting and fiscal responsibility; completes projects and produces materials and/or events within established budget and time parameters.
• Provides direct management responsibility for marketing interns and potential for providing direct management of marketing coordinator or specialist; assisting with hiring, retaining and developing a team or individual.
• Meets or exceeds customer service level expectations.

• Bachelors degree in Marketing, Communications or related field
• 4 years Marketing experience
• Previous experience in healthcare industry

• Paid Days Off from Day One
• Student Loan Repayment Program
• Whole Person Wellbeing Resources
• Mental Health Resources and Support

AdventHealth is a faith-based health care organization, our story is one of hope as we strive to heal and restore the body, mind and spirit.