Investments Marketing Lead Analyst, Wealth Marketing

Investments Marketing Lead Analyst, Wealth Marketing | Citi Careers

• Partner with the Head of Investment Marketing and CIO teams to translate investment outlooks, thematic insights, and portfolio strategies into high-impact content for clients and advisors.
• Support the development and execution of integrated marketing campaigns showcasing Citi Wealth’s investment leadership and solutions suite.
• Create and manage editorial calendars aligned to market events, CIO outlooks, and content priorities.
• Draft and edit client-facing materials including articles, thought-leadership pieces, social posts, email briefs, and digital assets that bring investment perspectives to life.
• Collaborate with internal and agency partners to ensure consistency of message, tone, and visual identity across all content touchpoints.
• Analyze engagement metrics and client/advisor feedback to optimize content performance and relevance.
• Support event-driven investment content (e.g., market updates, Signals, CIO briefings) and ensure seamless distribution through Citi Wealth channels.

• 6-10 years of experience in investment or wealth marketing, ideally within global financial institutions, asset managers, or private banks.
• Proven ability to interpret and simplify complex investment topics (macro outlooks, asset allocation, alternative investments, portfolio strategy) for sophisticated audiences.
• Strong understanding of content strategy and digital amplification—from long-form thought leadership to social, video, and internal channels.
• Excellent writing, editing, and project-management skills; ability to deliver under tight timelines.
• Highly collaborative, detail-oriented, and comfortable engaging senior stakeholders (CIOs, investment strategists, marketers).

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages
• planned time off (vacation)
• unplanned time off (sick leave)
• paid holidays

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