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Sr External Communications Specialist

Southwest Airlines

Dallas, Texas, United States of America
Full-time, Regular
Posted Sep 05, 2025
Onsite

About the role

Southwest Airlines promises to provide Employees with equal opportunity for learning and personal growth. The Senior External Communications Specialist develops and executes communication plans, content, story curation, event planning and execution, and program management of external campaigns. They’ll collaborate with various stakeholders to support the external Communications strategy and determine best practices surrounding content management and our Southwest brand.

Responsibilities

  • Able to distill multiple complex issues down to easily understandable and actionable messages for various stakeholders
  • Demonstrate knowledge of communication strategies, tactics and tools and an ability to leverage different communication methods to appeal to different audiences
  • Plan external press events to announce Southwest news and maintain favorable public, media, and stockholder perceptions of the organization's accomplishments, results, and strategies
  • Manage Executive Platforms for multiple Leaders, guiding presence and message for our internal and external channels
  • Prepare media talking points, briefing materials, and media strategy documents for Leaders in preparation for local and national media interviews and external speaking engagements
  • Serve as an External Spokesperson by responding to requests for information from the media and performing the research and writing necessary to provide external responses on behalf of the Company, including serving on the On Call Team
  • Stay current with advancements and trends in communication and media
  • May perform other job duties as directed by Employee’s Leaders

Requirements

  • Knowledge of traditional and social media landscapes, communication, and dissemination techniques and methods, including alternative ways to inform, engage, and influence via written, oral, and visual media
  • Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
  • Skilled in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
  • Skilled in understanding written sentences and paragraphs in work related documents
  • Ability to listen to, understand, and communicate ideas presented in writing and/or in speaking with others in a clear, concise manner
  • Ability to apply general rules to specific problems to produce answers that make sense
  • Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem
  • Ability to pitch media to effectively earn news stories

Benefits

  • Fly for free on any open seat on all Southwest flights
  • 401(k) with Company contributions up to 9.3%
  • ProfitSharing contribution
  • Competitive health insurance

About the Company

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Details

Salary Range

$71,450 - $79,400/yearly

Location

Dallas, Texas, United States of America

Employment Type

Full-time, Regular

Original Posting

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