Director, Marketing Reporting & Insights

Ascension is seeking a highly analytical and collaborative Director, Marketing Reporting & Insights to lead the development and delivery of standardized, actionable marketing performance reporting.

• Lead the creation and delivery of standardized marketing performance dashboards for executives, market leaders, and channel owners across CRM, media, and advertising
• Own the monthly reporting process for market-level campaign performance, translating data into insights that inform strategy, resource allocation, and patient engagement outcomes
• Serve as a key reporting partner to shared services and channel leads (CRM, Media & Advertising) to support performance storytelling, campaign analysis, and optimization recommendations
• Deliver executive-ready insights and performance summaries that distill trends, progress to goals, and strategic opportunities
• Support KPI development and metric alignment across Marketing teams to ensure reporting consistency and comparability
• Establish and manage a recurring reporting calendar and stakeholder feedback loop aligned to business planning cycles, QBRs, and key leadership meetings
• Act as the primary reporting liaison for Marketing Leadership, Market teams, and Channel Owners
• Coordinate cross-functionally with marketing operations, analytics, and data teams to ensure data quality, accuracy, and consistency
• Enforce data visualization standards and governance protocols across all Marketing reporting platforms and audiences
• Ensure data quality and standardization across all reports, including UTM governance, consistent KPI definitions, and validation processes in collaboration with data engineering and analytics partners
• Support the development of presentation materials and insights for quarterly business reviews and leadership meetings
• Lead the evolution of Marketing reporting from static reports to automated dashboards powered by Tableau and Datorama
• Manage and optimize GA4, Datorama, and Tableau environments to improve usability, scalability, and data trust
• Consolidate reporting across tools and channels into centralized, role-based dashboards aligned to Marketing KPIs
• Define the roadmap for automation, insight delivery, and AI-powered enhancements to drive faster decision-making

• 8–10+ years of experience in marketing analytics, business intelligence, or performance reporting
• Strong technical expertise in Tableau, Datorama, GA4, and Salesforce, with hands-on experience designing dashboards and tracking infrastructure (e.g., UTMs, server-side GTM, CallRail)
• Demonstrated experience in attribution modeling, ROI measurement, and incrementality testing
• Strong understanding of healthcare marketing data and HIPAA compliance; experience integrating marketing analytics with CRM and EHR systems to connect campaign engagement to patient outcomes
• Exceptional communication and storytelling skills, with a track record of translating complex insights into business strategy and influencing senior stakeholders
• Familiarity with full-funnel measurement across paid, owned, earned, and shared media channels
• Strong project management skills and experience working cross-functionally across technical and business stakeholders
• Preferred: Experience in healthcare, consumer marketing, or other highly regulated industries
• Growth mindset and commitment to continuous improvement and innovation in reporting practices

• Paid time off (PTO)
• Various health insurance options & wellness plans
• Retirement benefits including employer match plans
• Long-term & short-term disability
• Employee assistance programs (EAP)
• Parental leave & adoption assistance
• Tuition reimbursement

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.