Director of Earned Channels

The Director of Earned Channels is responsible for the strategy and execution across several critical, interconnected digital marketing disciplines that focus on non-paid organic growth.

• Lead Local SEO Strategy & Governance across locations, providers, and services by optimizing Google Business Profiles (GBPs), third-party listings, schema markup, and localized content.
• Own enterprise governance for GBP structures, taxonomy, naming conventions, and publishing workflows in partnership with Product, ContentOps, and Engineering.
• Develop and test frameworks for Generative Engine Optimization (GEO), including structured data, content authority, and partner integrations that strengthen Ascension’s presence in AI-driven discovery channels.
• Oversee Reputation & Review Management, including monitoring frameworks, response workflows, and the integration of patient feedback into broader experience improvement and brand trust strategies.
• Manager vendor relationship with Reputation and ensure SLAs are met for related data, reporting, and workflows.
• Integrate Earned Media & Search Equity by aligning local SEO, online reviews, backlinks, and user-generated content to elevate domain authority and organic discoverability across search engines.
• Drive Performance Measurement & Optimization by defining KPIs and dashboards that track local search visibility, review sentiment, engagement outcomes, and earned channel growth.
• Direct enterprise and market-level social media strategies to help engagement, awareness, and patient trust.
• Manage a Social Media team, local SEO Manager, and external resources (data stewards).
• Facilitate regular team meetings, stakeholder updates, and executive reporting.
• Identify and manage risks, dependencies, and change requests throughout work.
• Coordinate with internal teams (e.g., Marketing, Product, IT, Operations) and external vendors to ensure alignment.
• Maintain playbooks, documentation, status reports, and communication plans.
• Monitor post-project performance to ensure outcomes align with intended value.

• Education: High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate’s degree/Bachelor’s degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.
• Additional Preferences: Bachelor’s degree in Business, Communications, Project Management, or related field.
• 3–5+ years of SEO and/or Earned channel experience.
• Strong organizational and time management skills with the ability to manage multiple priorities.
• Excellent communication and interpersonal skills; able to work effectively across cross-functional teams.
• Proficiency with project management tools (e.g., Smartsheet, Jira, Asana, MS Project).
• Experience with digital, IT, or healthcare-related projects is a plus.
• Familiarity with Agile, Scrum, or SAFe methodologies.
• Ability to influence stakeholders and drive decisions.
• Experience managing vendor relationships and contracts.
• Comfort working in matrixed or enterprise environments.

• Paid time off (PTO)
• Various health insurance options & wellness plans
• Retirement benefits including employer match plans
• Long-term & short-term disability
• Employee assistance programs (EAP)
• Parental leave & adoption assistance
• Tuition reimbursement

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.