Sr Ancillary Product Consultant

The Ancillary Product Sr. Consultant plays a critical leadership role in shaping the vision, strategy, and performance of Southwest Airlines’ ancillary product portfolio, including bags, boarding products, seats, and offerings such as unaccompanied minors and pets.

• Serve as the senior product owner, accountable for the strategic direction, design, performance, and cross-functional execution of a critical subset of ancillary products that generate substantial revenue and enhance the Customer experience.
• Define and drive long-term product strategies independently, ensuring alignment with company priorities and proactively leading key initiatives from conception through execution and measurement.
• Own competitive intelligence efforts by conducting in-depth market research and rigorous benchmarking to assess industry trends, anticipate shifts, and identify white space opportunities across the ancillary portfolio.
• Lead cross-functional planning and decision-making efforts with key stakeholders from Revenue Management, Finance, Operations, Digital, Marketing, and Customer Experience to enable seamless product delivery and performance.
• Translate complex data into compelling business cases and strategic recommendations for product innovation, monetization, and lifecycle management; influence decision-making at the senior leadership level.
• Guide the development of robust forecasting, reporting, and analytical frameworks in collaboration with Finance and Data Science teams to ensure revenue targets are met and exceeded.
• Champion end-to-end go-to-market strategies, including product positioning, pricing, messaging, and launch readiness; ensure commercial success across digital and operational channels.
• Serve as a trusted advisor and lead point of contact for ancillary product strategy across multiple departments, resolving cross-functional challenges and enabling enterprise alignment.
• Drive a test-and-learn approach, proactively identifying and evaluating opportunities for product evolution through experimentation, A/B testing, and performance tracking.
• Represent the Ancillary Products team in strategic forums and senior-level discussions, advocating for product opportunities and alignment with Customer and business needs.
• Mentor junior team members and contribute to team capability-building by sharing expertise, best practices, and thought leadership.

• Demonstrated ability to lead complex, cross-functional initiatives independently, with minimal guidance.
• Understanding of airline economics, product strategy, and revenue management principles.
• Advanced analytical and problem-solving capabilities; comfortable synthesizing large datasets into strategic insights.
• Strong executive communication and influencing skills, with a track record of shaping direction across departments and up to senior leadership.
• High proficiency in data visualization and performance management tools (e.g., Tableau, Power BI, Excel, SQL).
• Deep knowledge of product management methodologies, including customer discovery, feature prioritization, and go-to-market strategy.
• Proactive, self-motivated, and resourceful, with a demonstrated ability to operate effectively in fast-paced, ambiguous environments.

• Fly for free on any open seat on all Southwest flights
• 401(k) with Company contributions up to 9.3%
• ProfitSharing contribution
• Competitive health insurance

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.